Rest of The World

I was just buying some vinyl online from a retailer in the UK and I saw that shipping to the US was reffered to as "To The Rest of The World". This strikes me as odd. Are we actually living in a microcosm the likes of which we don't even know? Or is all modesty lost on a country that is quite subjectively assumed to be the "most powerful" but quite realistically assumed to be the most warlike and belligerent? Is this George Bush's fault?